This award covers all leisure and tourism experiences targeted at the youth, student and educational travel sector

To enter this category, you should be a leisure and tourism-based organisation that provides memorable, immersive, adventurous experiences for young people.
Entries are invited from any business that provides participation in an activity, including visitor attractions, sightseeing operators, adventurous activities, hospitality, dining experiences, arts, theatre, culture and more.

This award acknowledges the importance of continually creating new and improved customer experiences to remain competitive within the global youth travel market.

Judging criteria

  • Delivery of a successful customer experience
  • Demonstration of how a previous product has been improved and adapted to meet customer needs or of the development of an entirely new product in reaction to a newly identified consumer need/aspiration
  • Quality of customer experience offered 
  • Use of creative/innovative thinking targeted at bringing new or repeat business
  • Commitment to health and safety, accessibility, the environment


Earn additional points

Your Dragon’s Den moment. You have the opportunity to film a short video to support your entry. This should NOT be a promotional video, this will NOT be accepted. It should be a short video (maximum one and a half minutes), telling us about your entry and why you deserve to win this award. View our video guidance or if you need some inspiration, check out some of our past entries here

2023 Entry Deadline


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