In this category, we are seeking to award a business for any innovation in youth, student and educational travel in its broadest sense

It could be a new itinerary or experience, a new product or service, a tool or piece of kit, use of technology, or a new way of marketing yourself. Innovations can be understood as genuinely new ideas, or as new or improved ways, of delivery. 

Judging criteria

  • Degree of innovation  How innovative, fresh, exciting or different
  • Value  How does the innovation satisfy an existing need or desire or creates a new need that is not currently available in the market
  • Delivery  Examples of how customers have been engaged and how the offering has been delivered and made available in the marketplace
  • Impact  This need not only be demonstrated in commercial success but also sustainability and social responsibility

Earn additional points

Your Dragon’s Den moment. You have the opportunity to film a short video to support your entry. This should NOT be a promotional video, this will NOT be accepted. It should be a short video (maximum one and a half minutes), telling us about your entry and why you deserve to win this award. View our video guidance or if you need some inspiration, check out some of our past entries here


2023 Entry Deadline


Sponsored by