The Best Marketing award recognises the excellence and outstanding achievements of an organisation in their effort to market their brand, destination or product

Do you have a successful online or offline marketing tool?

Judges are looking for examples across the board from: new websites, organisation or destinations re-brands, individual promotions or events, full-scale campaigns and branding exercises.

Judging criteria

• Objectives & strategy Demonstrate a clear understanding of the long term business objectives & what strategy was used to achieve the objectives
• Creativity & innovation Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives? How effectively was the project executed and implemented to produce exceptional performance
• Effectiveness & results Demonstrate how successful the project was in relation to the original objectives. Where possible include ROI and other qualitative/quantitative data

Earn additional points

Your Dragon’s Den moment. You have the opportunity to film a short video to support your entry. This should NOT be a promotional video, this will NOT be accepted. It should be a short video (maximum one and a half minutes), telling us about your entry and why you deserve to win this award. View our video guidance or if you need some inspiration, check out some of our past entries here