Professor Dimitrios Buhalis is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University Business School in England. He is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is the Editor in Chief of Tourism Review and  the Editor in Chief of the Encyclopedia of Tourism Management and Marketing

Professor Buhalis has written and co-edited more than 25 books and 400 scientific articles. 

Dimitrios’ current research focus includes: Artificial Intelligence and Metaverse, Real-Time and NownessSmart Tourism and Smart HospitalitySocial Media Context and Mobile Marketing (SoCoMo)Augmented RealityTechnology-enhanced Experience Management and PersonalisationReputation and Social Media StrategiesAccessibility and Special Diet (Allergens) Tourism. Professor Buhalis is a well-known international speaker on trends, technology, marketing, tourism and Hospitality and works closely with the United Nations World Tourism Organisation (UNWTO). Professor Buhalis is an inspirational forward thinker that undertakes cutting-edge research, develops innovations and makes a major impact on global society. He works closely with the international tourism industry and is supporting tourism and hospitality organisations around the world with strategic marketing innovations using cutting-edge technologies. 

Professor Dimitrios Buhalis was recognised as a Highly Cited Researcher 2020, 2021 and 2022 by Clarivate™. He is featured in the Stanford University’s database of the world’s top 2% of scientists. He is the 3rd most cited for tourism, 2nd most cited for hospitality, 10th on strategy, and 29th in Marketing on Google Scholar with more than 62000 citations and h-index 106. He was also ranked #5 in the UK and #46 in the world in the Business and Management Scientists list by Dimitrios works closely with United Nations World Tourism Organisation and the World Bank to ensure that his innovative research has relevance and impact to global communities.