Janet has over 25 years’ experience in tourism both at national and local level, having led teams at the front line in attractions, shaping and changing the visitor offer to aid growth in footfall and secondary spend.  She has delivered marketing and PR campaigns for Imperial War Museums at IWM North, RHS at Hyde Hall in Essex, Vardon Attractions SeaLife (now Merlin Entertainments) and the Aspro Ocio owned Blue Planet Aquarium.  She has also led quality assessment teams and continues to champion the importance of not only knowing your customer, but ensuring their expectations are met at all touchpoints.

After a short break in the charity/youth sector, Janet returned to the national tourist board in 2019 and most recently has played a key role in the work VisitEngland has done through the pandemic, particularly in the development and delivery of the industry standard, We’re Good to Go, which over 52,000 businesses signed up to.  Current projects include a review of the main quality assessment schemes and the implementation of key elements of the Sustainability White Paper for Tourism that will ensure industry learns from programmes on offer to them such as the Green Tourism scheme.  Janet also leads the internal D&I Youth group, supporting the delivery of valuable tourism work experience and insight days, this group has also led the formation of a strong intern programme.