Lethabo-Thabo, also known as Thabs, has worked in digital and Travel & Tourism for over a decade. She is an experienced writer, communicator, content specialist, and digital strategist. She has worked with and for leading global organisations in various industries including Travel & Tourism, finance, non-profit, and education with experience working in-house and independently. She has run global social media, PR, and content strategy for a range of organisations including South African Tourism, the Kenya Tourism Board, Club Med, St Stithians College, Nando’s, and the Nelson Mandela Foundation. She is passionate about communicating the right things to the right people in ways that appeal to them.
She is currently Head of Content & Programme at the World Travel & Tourism Council (WTTC) where she leads content for the organisation focusing on its annual Global Summit, thought leadership, research reports, and consumer content.