Paul Richer, Senior Partner, Genesys Digital Transformation

Paul Richer is Senior Partner of Genesys Digital Transformation a management consultancy specialising in providing advice on distribution technologies and strategies for the travel, tourism and hospitality industries.   Genesys has built a worldwide reputation for its knowledge and experience of the application of e-commerce and online distribution technologies to the travel industry.   Clients include many of the best known names in travel.

Paul has co-authored several reports examining the impact of technology on the distribution of travel, including “Distribution Technology in the Travel Industry” originally published by Financial Times Retail and “Marketing Destinations Online – Strategies for the Information Age” published by the World Tourism Organisation.

He has presented at and chaired many online travel conferences, is regularly quoted in the press and has also been invited to make several appearances on television to debate the subject.

Prior to founding Genesys in 1994, Paul was Business Development Director of Finite Group plc and Head of the Group’s IT strategy consultancy.

He holds an MBA from Cranfield School of Management and is a member of the Institute of Travel & Tourism and the Chartered Institute of Marketing.   Paul is married with three children.   His leisure interests include gliding and power flying.

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